Keyword research – is the process of finding and analyzing the words and phrases people type into search engines like Google when looking for information, products, or services.

In SEO, keyword research helps you understand: 

• What your target audience is searching for.
• How often people search for those terms. 
• Which keywords can bring the right visitors to your website.
• What topics your content should focus on.

I look at what people are searching for, what they want, who your competitors are, and which keywords are worth a lot to find ways to get the right people to visit your website. When we use the best keywords, your site shows up more in search results, which helps bring in good traffic, gets more people to ask about your stuff, and makes your website more visible online.

My keyword research process helps: 

• Improve your website’s visibility on search engines 
• Attract people actively searching for your services 
• Target high-intent and relevant search terms 
• Support better content and SEO strategies 
• Increase organic traffic and potential conversions 

With the right keyword strategy, your business can connect with the right customers at the right time and build a stronger presence online.